Dental Practice Pain Point: Staff Unaware of Marketing Promotions
Keeping Your Staff Informed of Marketing Promotions
Practice Pain Point: Dental Staff is Unaware of Marketing Campaigns
A great deal of time and money is spent putting together the perfect marketing campaign with postcard mailers for your dental practice. Your designer created the perfect piece. You did your research with targeting your new patient demographic using Dental Practice Pro’s Patient Map, and figured out precisely where you want to send your mailers out. Your mailers go out, and now you just sit back and wait for the great ROI you’re striving to achieve. In your mind, you’ve completed all the necessary steps to creating your marketing promotions… But what about your staff? What happens when your staff is out of the loop of when it comes to your marketing promotions?
What Postcard Promotion?
Ring, ring. “Thank you for calling ABC Dental, this is Susie, how may I help you?”
Patient: “I just received a postcard for free whitening, and I’d like to schedule an appointment.”
Staff Member: “I’m sorry, you a received a postcard from us? I don’t think we have that promotion. I’m sorry, you must have the wrong practice.”
Patient: “Thanks anyway.”
When your staff is not made aware of the promotions you are running, you can lose new patients.
Sometimes Not Everyone Makes It to Every Meeting
Let’s say you have a large staff meeting to go over your promotion. Great. What happens when someone misses the meeting? Then it’s up to the other staff members to fill in the missing meeting attendee, adding another task to their plate. Even worse scenario, the other staff members forget to inform any of the missing meeting attendees.
So How Do I Keep My Staff Informed About Marketing Promotions?
Don’t let these scenarios happen in your practice. Keep your staff aware of all your campaigns and promotions by adding them to the Dental Practice Pro Marketing Calendar. Any users that you tag in the marketing calendar entry will be made fully aware of the promotion, and the dates in which they are running. The tagged staff members simply need to view the calendar and read your notes, avoiding any miscommunication. You can even upload a copy of the artwork so should a patient describe it over the phone or bring in the mailer, your staff can easily recognize it.
The marketing calendar is a great tool, keeping everyone in the know at all times. Don’t risk miscommunication with your staff about your marketing campaigns and promotions. Start utilizing the benefits of Dental Practice Pro’s Marketing Calendar.
Written by Nicole Romano
Marketing Manager, DPP Inc.
© Dental Practice Pro, DPP Inc.