Dental Patient Statistics – Know Your Audience for Marketing Strategies
Dental Patient Statistics – Getting Familiar with Your Existing Patient Base
See your dental practice thrive within the dental industry by maintaining, reactivating and increasing your patient base. Your dental patients are the lifeblood of your practice. Before you can increase your numbers, knowing the existing dental patient statistics is critical for planning marketing strategies to reactivate inactive patients and increasing your patient base. Dental Practice Pro provides you with the tools you need to analyze your dental patient statistics.
What Are My Dental Patient Statistics?
Dental patient statistics consist of anything you need to know about your patients to help grow your practice. Dental Practice Pro provides dental patient statistics as one of your Key Practice Indicators (KPI) Reports in just a few clicks. This includes information about your patients such as their age, gender, what cities they hail from and their dental insurance. You can also see the total number of active patients within your practice, as well as inactive patients.
How Can Dental Patient Statistics Help Me Grow My Practice?
Now that you have an understanding of what your dental patient statistics are within your KPI Reports, it’s time to dive into how you can utilize this valuable data to not only maintain, but also increase your patient base.
Promoting Services Based on Your Patients Age Ranges
Use age range and gender dental patient statistics to create custom marketing campaigns to determine what services you should promote. For example, if your practice contains primarily women between the ages of 25 and 50, you may want to consider promoting cosmetic services such as teeth whitening, veneers, or invisible braces. You wouldn’t want to waste time and effort promoting a service like dentures in print and digital marketing when that is a treatment usually selected by an older demographic.
Using Location Statistics to Target Mailer Campaigns
Another great example is to use the data of what cities your patients are coming from. Let’s say you have decided to do a targeted mailer campaign with a special promotion for new patients only. If this is the marketing campaign you have put together, you don’t want to waste time and effort sending mailers to locations where you already have a high concentration of patients. If you select cities where you have a high number of existing patients, the chances of reaching new patients with this special promotion are very slim.
Targeting the cities where you don’t have a high number of patients will allow you to reach more new patients that can take advantage of the special promotion you are offering to them.
Why Knowing Your Active Patients by Insurance is a Must
A third example is by using the data of your active patients by insurance statistics. You can view a complete list of which insurances are more popular among patients within your practice. You can then reach out to these patients with a personalized marketing campaign telling them to maximize their benefits before the end of the year with their particular insurance. This will give your patients a the feeling that you are acting within their best interest to ensure that they are getting the treatment they need before time runs out.
Maintain, Reactivate and Increase New Patients with Dental Practice Pro Cloud Based Dashboard
Dental Practice Pro is the innovative tool you need to view and manage all of your dental patient statistics. The dental patient statistics KPI reports provided within the cloud based dashboard allows you to utilize all of your patient data to maintain your existing patient base, reactivate inactive patients, and increase new patients within your dental practice. Why wait? Schedule your FREE personalized demo with one of our friendly and helpful Client Success Team Members.
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Written by Nicole Romano
Marketing Manager, DPP Inc.
© Dental Practice Pro, DPP Inc.